We love our granola, and so do you! We make 2 tonnes of it a week for our wonderful granola customers acrossAustralia. That’s why we decided to fight for it and defend a legal action against us commenced by cereal giant Sanitarium. And we won!! Justice Jane Jagot of the Federal Court of Australia has just ruled that we were not breaching Sanitarium’s trademark when we used the word, to describe our “all natural handmade granola”.
After 2 years, and four days in court, it was a sweet victory. What it means for us is we can keep making our granola and call it granola. Granola been around for a long time and will continue to be after this latest legal decision. The word Granola was coined in the late 1880s in the USA by Dr J H Kellogg of Kellogg’s Cornflakes fame after he was sued by the creator of Granula, a similar cereal. It was used again in the 1970s to describe what Irrewarra makes, an all natural breakfast cereal like muesli, but baked with natural oils and honey into crunchy delicious chunks. Neil Diamond sang about this addictive breakfast cereal in 1972, “Crunchy Granola Suite”, it featured in TIME magazine in 1974 and again in Rolling Stone Magazine in 1978 and its still loved today as much as in the 70’s.
Thank you to our customers for loving our product and thanks to our lawyers, Jane Good, John Hennessy and Angus Lang for making it happen.
Irrewarra and Staff
Watch the video from Ch TEN news.